health benefits, a shot of apple cider vinegar is this year’s avocado toast.It certainly ticks a lot of hipster boxes: alcohol-free drinks for grown-ups, fermentation for health, low sugar.
Most of the brands on the market are produced on a small scale (which qualifies them for the ‘artisan’ label) and British-made, so ‘local’.
But I had my doubts. First there’s the slogans. ‘Plant-based, gut-loving wellness tonic’ is the sort of rhetoric that makes me want to chomp on a Peperami with a Bacardi Breezer.
Then there’s the price. Around £15 for 250ml is not unusual – given that a daily dose is a tablespoonful (15ml), that’s not far off a pound a pop.