Twitter, said a report by the microblogging platform on India specific trends. Pandemic has also redefined wellbeing to mean active focus on emotional, physical and mental health.
Within the wellbeing umbrella, self-care is witnessing over 88% growth in conversations, followed by health and fitness (103%), and mental health matters (150%).
Twitter said that it studied millions of tweets and analysed over 300,000 entities (topics of conversation) from January 2020 to June 2021 and compared them to tweets from the previous 18 months (July 2018 to Dec 2019) to learn more about what conversations people were having on Twitter in India.