covid-19 wave will lead to at least 25-30% reduction in the price of film rights for distribution in theatres, telecast on satellite TV and streaming on digital platforms, said film and media industry experts.More than 1,500 cinema halls have already shut down owing to poor business in the first covid wave last year.
With fewer number of theatres available, the box office collections will be low making it difficult to recoup investments.Also Read | Restaurants are now down to the waterlineWhile many big-ticket films sign these deals before release, media experts said the pandemic could play spoilsport for producers with both satellite TV rights and video streaming rights also going cheap as owners of these media base their offers on lower.