ELKINS PARK, Pa. - Frank Mitchell, the owner and founder of Mitchell and Mitchell Wines, is on a mission to promote inclusivity and unity in the industry.
Friday is National Drink Wine Day and many across the country use it as an opportunity to dabble in new flavors for their pallette. RELATED: National Drink Wine Day: Wine by the numbersFor Mitchell, his business is the only Black-owned winery in the area and just one of the 47 operating in the country. "I want to change the concept that wine is a white man's game," he said.
His business started with dinner parties. "Then we found it was impossible to get quality wine in the Commonwealth of Pennsylvania, so we started making our own just for the parties.
This was supposed to just be something fun, a hobby, for the parties," he said. Instead, it's turned into a successful business and now he's ready to shake up the industry. "We don't want people to buy our wines solely because we're Black," he said. "We want you to buy it because it's good." The focus on the wine being good pays off for Mitchell.