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No, you're not imagining it — package sizes are shrinking, here's why

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Charmin Ultra Strong toilet paper is on display in a store shelf in Arlington, VA. - More air in that bag of chips? Fewer flakes in your cereal box?

You're not imagining it: "Shrinkflation," a tactic used by industry to hide price increases, is back WASHINGTON - It’s the inflation you’re not supposed to see.From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices.

It’s dubbed "shrinkflation," and it’s accelerating worldwide.In the U.S., a small box of Kleenex now has 60 tissues; a few months ago, it had 65.

Chobani Flips yogurts have shrunk from 5.3 ounces to 4.5 ounces. In the U.K., Nestle slimmed down its Nescafe Azera Americano coffee tins from 100 grams to 90 grams.

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