With discerning cinema audiences having moved online for entertainment, niche films in international languages are struggling to find takers in cinemas.
With discerning cinema audiences having moved online for entertainment during covid pandemic, smaller, niche films in several international languages are struggling to find takers in cinemas.
These include small scale Hollywood films or movies from Korea and Iran that were originally popular in the big metros like Delhi, Mumbai, Hyderabad and Bengaluru and could make up to Rs.
1 crore from their release in theatres. Theatre chains and distribution companies said while films such as Ticket to Paradise, Elvis, Don’t Worry Darling and Mrs.