Consumers sharing their Netflix account with family or friends outside their household will have to pay extra starting early next year."We’ve landed on a thoughtful approach to monetize account sharing and we’ll begin rolling this out more broadly starting in early 2023,"the world's largest streaming service wrote in its quarterly shareholder letter on Tuesday. "After listening to consumer feedback, we are going to offer the ability for borrowers to transfer their Netflix profile into their own account, and for sharers to manage their devices more easily and to create sub-accounts ('extra member'), if they want to pay for family or friends."Netflix expects the profile transfer feature will be "especially popular" in the U.S.
and 11 other countries where its new $6.99 per month ad-supported plan will be available starting Nov. 3. The other countries include Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain and the United Kingdom.
Under the Basic with Ads plan, users will see an average of four to five minutes of ads each hour. FILE - A hand holding a TV remote control in front of the Netflix logo on a TV screen. (Rafael Henrique/SOPA Images/LightRocket via Getty Images)NETFLIX SUBSCRIBER GROWTH EXPANDS 2.4 MILLION AFTER TWO QUARTERS OF DECLINENetflix announced its plans to crack down on password sharing earlier this year after the company reported its first-ever decline in subscribers.
At the time, Netflix estimated that approximately 100 million households were streaming its content without paying, including 30 million in the U.S.