₹30,000 crore, according to CII estimates . The increased push during the pandemic intensified the trends over the past few years.
The budget for the Ayush ministry increased five times between 2014-15 and 2021-22, while the total budget grew only two times over this period.
Export data suggests that the appeal of Ayurveda during the pandemic was not just limited to India, with Ayurveda exports growing even when other exports were declining.
The five biggest importers were the USA, the UAE, Nepal, Russia and France, accounting for 42% of total Ayurvedic exports from India. “The fact that in the west Ayurveda for the last 30 years has been positioned as something for wellness, not treatment, fitted in with the immunity-narrative during