DANI Dyer, Jacqueline Jossa and Stacey Solomon helped fashion brand InTheStyle rake in £44million in just one year. The business's latest accounts show annual revenue more than doubled from £19m in the year ending March 31 2020 to £44m as of March 31 2021.
And with 87 percent of sales coming from the brand's celebrity collections, it owes a great deal to its most famous faces. Once the cost of the items, admin and wages were taken care of, the company was left with a profit of £1,529,000, a huge turnaround from a loss of £2,157,000 the year before.
A dividend of £1.25m was taken by the business's five directors, three of whom have since resigned their roles. In reports filed to Companies House, the brand explains how it diversified when faced by the challenges posed by Covid.