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Calling all Gerber babies: Company launches photo search for 2022 'Spokesbaby'

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The 2021 (L-Zane) and 2020 (R-Magnolia) Gerber Spokesbaby winners are pictured. (Credit: Gerber) Could your child be the next Gerber baby?

The company has officially launched its 2022 photo search. Gerber announced this week that it has opened the call for entries into its 2022 photo search to find its next adorable baby to represent the brand.

The grand prize winner will receive $25,000 cash and other perks when becoming the official "Gerber Spokesbaby." Parents of newborns through children up to age 4 with "a playful smile that can light up a room" are encouraged to submit their baby on Gerber’s 2022 photo search portal.

This year, Gerber is asking parents to share pictures and videos of their little ones smiling and giggling.Responsibilities for the job include eating tasty baby food products, serving as the adorable face of the company and appearing on Gerber’s social media platforms and in marketing campaigns throughout the year.

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